Official first-quarter data confirm that Russian visitors remain one of the largest groups in Türkiye's tourism market. Visitor spending also matters for hotels, rentals, restaurants and regional services.
Visitors and revenue grew at the same pace
During January–March 2026, Türkiye received 9.219 million visitors, 4.2% more than a year earlier. Tourism income reached $9.896 billion and also grew by 4.2%. Average overnight spending by international guests increased from $116 to $119.
Russia is the second largest market
Germany ranked first with 678,000 visitors and Russia second with 651,000. The narrow gap shows how strongly air connectivity, exchange rates, affordability and consumer confidence affect demand from the Russian market.
What does this change for the regions?
For Antalya, Alanya and other resort destinations, not only the overall flow is important, but also the length of the season, frequency of flights and out-of-hotel expenses. The growth of the average daily budget supports excursions, gastronomy, retail and short-term rentals. At the same time, the Ministry warned that geopolitical uncertainty increases the share of last-minute bookings, so businesses need a flexible sales plan.